Saturday, December 28, 2019
The Job Search Followup Guide You Cant Live Without
The Job Search Followup Guide You Cant Live WithoutThe Job Search Followup Guide You Cant Live WithoutThe Job Search Followup Guide You Cant Live WithoutJob searching is time-consuming and tricky, but what can be even more complex is figuring out when the right time is to follow up on each action you take toward landing that next job.Thats where a schedule comes in handy. Use these guidelines to take the guesswork out of finding the right time to contact employers after each step in your job search.Job Search EventFollow Up TimeAfter Submitting Your ResumeOn the date you indicated in your titelbild letter, or after 1 week.Dont be pushy respect their time. Just verify that they got your resume, then reiterate your interest, ask about the status of the hiring process, and find out if and when to follow up again.After a Phone InterviewWithin 24 hours.During the phone interview, ask for the persons name and email, then send a thank-you email.If you scheduled an in-person interview during this time, consider sending an email the day before to verify the time and place of the interview, the names and titles of the interviewers, and to let the employer know youre looking forward to meeting them.After the First InterviewWithin 24 hours.Get business cards from each interviewer and send them separate thank-you emails. Highlight the parts of the interview you found most interesting, and clarify any points you believe need more explanation.After the Second InterviewWithin 24 hours.Again, send thank-you emails to each interviewer, expressing your interest in the position and excitement about the next step in the process.After Receiving a Job OfferBy their specified deadline, or within approximately 72 hours.This is a personal preference. The employer might give you a deadline to provide an answer, but usually a response within a few days is acceptable.If you need more time to weigh other offers, make that clear when the offer is presented.Note If you know you want the job a nd are pleased with the terms of the offer, go ahead and accept it immediately. But if you are not pleased with the offer and plan to negotiate the terms or reject it completely, its best to let them know as soon as possible.
Monday, December 23, 2019
Nielsen TV Ratings
Nielsen TV RatingsNielsen TV RatingsTelevision professionals get regular report cards on their performance through The Nielsen Company, which tracks audiences for client stations. Understanding their reports is critical in knowing how to build a TV audience and to attract advertisers to your station or network. Understanding How Nielsen Collects Its Audience Data Families are asked to track their viewing habits for a certain period of time. A small collection of these families makes up a sample size that Nielsen uses to estimate the size of a national audience or an audience in a specific region. Get a Nielsen Report If you work at a television station, ask a manager to see a rating book. Because this information is expensive and so important to the success of the business, it is usually closely guarded. If you canbedrngnis get a current rating book, an outdated report will work just as well. In most areas of the country, detailed ratings are released about 30 days after the following months - February, May, July, and November. In other areas and at the networks, the ratings are tracked continually and issued as overnight reports. Look for a Programs Rating Thats an estimate of the percentage of the audience watching a particular program. If Channel 6 nachrichten at 600 has a household audience rating of 15, that means Nielsen has estimated that 15% of the markets household audience is watching it. On the flip side, 85% of the audience may be watching another station, cooking supper or at the movies. A household audience measures homes, not people. So technically, Channel 6 News at 600 is on in 15% of homes - one person might be watching in one home, four in another. The household measurement doesnt take into account that difference. Find the Programs Share The share is an estimate of the percentage of how many households using television are watching the program. If Channel 6 News at 600 has a market share of 30, that means 30% of the homes wat ching TV at 6 oclock are watching that newscast. This number eliminates those cooking supper, at the movies or doing anything else. As a result, the share will always be higher than the rating. Thats because the pie has been made smaller by taking away homes not watching TV. Track a Programs Demographics It is where you will start seeing numbers of people rather than homes. A Nielsen report is divided into a long list of age groups. While it may be tiresome to compare the numbers between women ages 18-34 versus men ages 25-54, these are the numbers that matter most to advertisers. Because the audience pie is now sliced by gender and age group, the numbers will get increasingly smaller. In fact, Channel 6 News at 600 might get (commonly called hash marks) in some categories, like children. That represents either zero or a number that is too small to be important. Spot Trends in the Market Media managers use rating reports to decide whether their program has audience problems . A Nielsen report shows these trends. But because audience measurement is never an exact science, there may be noticeable blips along the way. For instance, Channel 6 News at 600 may do poorly versus its competition in the May rating periods every year. The numbers may recover in each November report. The reason may be because the newscast attracts young families. Those people are out enjoying the nice weather in May and miss the news. They return each November when its cold. Make Room for Error Nielsen has spent decades developing its audience measurement system, but there are several factors to consider when reading the numbers. Nielsen depends on people to accurately record their viewing habits. In some parts of the country, that includes filling out paper diaries that have to be mailed. People can make mistakes and write down the wrong channel or forget to fill out the diary completely. Sample sizes are small. Nielsen cant monitor every home in a city, much less the entire country, so it chooses a small number of people to represent the nation. How the Networks and Advertisers Interpret the Ratings A thick Nielsen report is full of all sorts of numbers, but it is mucksmuschenstill just a snapshot of a moment in time. It takes looking at a series of reports to measure viewing habits accurately. But even one rating book has a section that tracks the numbers over a years time. Thats a quick way to spot patterns. Most stations have moved beyond caring whos number one. Thats because a top news station may be ranked third in afternoons or mornings. Its rare to find a station thats top-ranked throughout the day. Also, advertisers care more about demographics. If they want to reach young adults, they dont care that your news is number one with people 55 and older. The ratings can be interpreted in infinite ways. A station may say its ratings have doubled for its wake-up news. That can mean the program has gone from a 1 rating to a 2. Claims of being the a reas fastest growing news station can be true, but still misleading. Keep that in mind when ratings are used as part of an advertisement. Each station (or network) can find something to brag about if they look hard enough.
Wednesday, December 18, 2019
Content Strategist Job Description and Salary Outlook
Content Strategist Job Description and Salary OutlookContent Strategist Job Description and Salary OutlookContent is king today. Thats why content strategists are in great demand.A shift in focus from the hard sell to providing helpful information to potential customers and clients has created strong demand for talented professionals who can develop and manage content. The content strategist role has become key for companies that want a robust marketing and communications plan.Content marketing continues to gain traction as a lead generation tool amongst companies of all sizes, says Diane Domeyer, executive director of The Creative Group. Agencies and in-house teams seek experienced content strategists who can create, curate and syndicate content to increase brand awareness and conversation rates.Heres a look at the content strategist job description along with the skills, traits and average starting salary associated with this job.Content strategist duties and expectationsWhat is a content strategist? The core function of the job is developing a content strategy based on a companys or clients geschftsleben objectives and a customers or end users needs. Creative professionals in this role oversee content requirements and create content strategy deliverables across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.The content strategist is often in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans. Content strategists may also be responsible for managing other employees and freelancers, maintaining budgets, and assisting with the technical integration of content.SEARCH CONTENT STRATEGIST JOBSSkills and traits of content strategistsHigh-level thinkers who also have a penchant for keeping track of details are ideal candidates for this job. Content strategists must be standout idea generators and problem solvers with excellent communication and organizational skills.These strategy experts must have the analytical abilities necessary to gather key business and user insights, and apply their strategic planning skills to create a long-term vision for the content thats generated. Project management experience will help the content strategist keep projects on track and within budget.Other desirable traits include the ability to compellingly communicate a brands story, and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations.A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.Content strategist salary benchmarksAccording to The Creative Group 2019 Salary Guide, the midpoint starting salary for a content strategist is $73,000. Use our Sal ary Calculator to find out what a content strategist can make in your city. Tags
Saturday, December 14, 2019
How to get a job without prior experience
How to get a job without prior experienceHow to get a job without prior experienceHeres the challenge everyone who starts their career faces You cant get a job because you dont have experience, but you cant get experience without getting a job.Its called the experience paradox or Catch-22 of getting a job. Its a real challenge. And if you cant overcome it, you can easily set your career 3 to 5 years back.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraWorse, Ive seen young folks and people who switch careers destroy their potential by making the wrong decisions early on.I dont want to scare you. You can still overcome the Catch-22 but not with conventional career advice. Because whats the standard advice for people who want to build a career?Create a resume, browse job boards, and respond to job applications. Sorry to disappoint you. If you take that route, you will end up like most people Frus trated and underpaid.Dont worry, theres a different way. With the right strategy, you can break into any industry and earn what youre worth.But I have to warn you. It takes at least twice as much work. However, that shouldnt be a surprise to you. If you want to have a better career than most folks, guess whatyou have to BE better than most folks.When you do the following 2 things, you will become better- that will significantly increase your odds of getting a job without prior experience.1. Be The Person You Would HireWhy is it that companies prefer to hire experienced people for a role? When I started my career, I didnt understand it.The reality is that theres a massive difference between someone who doesnt have experience at a particular job and someone who has two years under their belt.Even though two years might not sound like a lot of time, its actually a lot of time to learn the ins and outs of a job. And especially when you recently got out of college because your first two to three years are all about learning to be a professional.Some people never become serious about their careers. They wake up at a time so they can come to the office just in time. They prefer to sleep in. And they are the first to leave at 5 pm. They dont ask questions, dont seek out mentors, LOVE their lunch break, and chit-chat with their co-workers every chance they get.Imagine you would be the CEO of a company. Would you want a person like that on your team? Of course not.I must be honest I used to be like that too. But I realized that attitude will not bring you far. If you want career success, you need to take it seriously. You only get rewarded for results. And what brings results? Skills.Now, the good news is that increasingly more companies are putting emphasis on the skills of the people they want to hire- not their experience.In his book,The Virgin Way, I read that Richard Branson, the famous founder of Virgin (that employs approximately 71,000 people), hires for charact er and skills. He prefers to actually get to know applicants instead of asking them a bunch of boring questions.If you seek out companies who hire for experience and skills, you have a good chance of getting hired- even if you dont have experience.Theres only one condition You must be a person YOU would hire. Someone whos not only a professional but also has the skills to do a good job. If you feel like your skills are not that good yet, spend more time on your craft.So how do you find a company that hires for skills andcharacter? You ask.Look, getting a job is NOT easy. It requires a lot of manual labor. Sometimes you need to reach out to hundreds of people to even get an interview. So thats what you do. Be ready to do whatever it takes.You reach out to people in HR of companies youd like to work for. And you ask them about their interview process. How does the application process work? What are the characteristics youre looking for in candidates?You can use that information to app ly for jobs youre interested in. But unlike people who blindly apply, you know what they are looking for.2. Do Free WorkOften, being good at your job and having information about the application process wont cut it.Im a big fan of demonstrating your skills instead of talking about it. During the interview, we only talk. But when you offer to do free work for a company, you actually demonstrate your skills in a real-life setting.So how can you do free work? Larry Stybel, a clinical psychologist, wrote an article for HBR about his experience launching his career.He shares 3 great tipsLook for a company youd love to work for and then be specific about what value you will provide- What will you exactly do for the company? No need to overpromise. Its better to be honest about what you can. Identify a person you want to work for, and reach out to them directly. Also send your resume along (watch myvideo on how to create a graphic resume with Canva for tips).Be specific about what value yo u will receive- Start with the end in mind. What do you want to get out of it? A reference? A potential job? Experience?Be specific about the time frame- You dont want to keep working for free forever. In Stybels example, he said I promised to work two days a week for two months. Often, you cant even work full-time for free. Nor is it something I recommend. Use your time to keep searching for a job.One of the key lessons for everyone launching their career is to consideryourself as a learning machine.When you feel too proud to learn or work for free, you will be stuck sooner than later.But when you keep improving yourself and reaching out to people in the industry you want to work in, it will ultimately lead to a real job.This article first appeared on Darius Foroux.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will dou ble your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
Monday, December 9, 2019
The Salesforce Resume Trap
The Salesforce Resume Trap New Step by Step Roadmap for Salesforce Resume Make certain you go as specific as possible with your resume skills. Candidates need to be able to take part in the whole development lifecycle from design through deployment. They must also be familiar with the development lifecycle and have knowledge of the available environments. Also, just like a traditional resume, Trailhead profiles will feature your work experience, private information, and links to your social networking accounts. As soon as your admin account is made, its time to begin playing Past the customer related info, additionally, it involves storing and managing the facts of the folks and the concerned department from the seller organization thats managing the customers account and requirements. On the way, you will learn the fundamentals of Salesforce whilst earning points and badges. Using Salesforce Resume There youll discover all the particulars of the certification program, o fficial Salesforce training being provided in your region, and access the Certification Verification tool which enables you to confirm the validity of an individuals certifications. Theres an endless quantity of certification study material available. Each certification has a study guide which lists the topics which will be covered, therefore it provides you an objective and target for your study. To be able to recognize and assess knowledge in the various facets of the solution, specific certifications have been made. Additionally, in the event the applicant wrote a whole lot of Apex classes, theyd proudly compose the number Bear in mind, its important to create your resume stand out. Conventional resumes have gotten stale and outdated. Once you are finished with the test, you will receive the result straight away. How to Choose Salesforce Resume Review the work description and attempt to ascertain which qualifications appear to bring the fruchtwein value to the position . A mistake which most people make is to prepare an exact great resume which does not capture any product that was indicated on the work description. In that circumstance, its more important to stick to the instructions on the work listing. The only aim of the subject line is to find the reader to open the email. The Key to Successful Salesforce Resume Maybe you took an on-line course on how best to use InDesign or independently studied web design and HTML for your own personal site. Because its close to the surface of the page, a skills section makes it straightforward for a recruiter or hiring manager to know immediately in the event you could be an excellent fit. Thus, a very simple collection of your top technical skills pertinent to the work description gets it done. Even if your skills only fill one or two lines, its possible to still format it the very same way. What You Must Know About Salesforce Resume Go through the Salesforce developer job description below to f ind out what other info to have in your own job listing. Employing Content records in Salesforce can be a beneficial method to organize large sums information. Salesforce DX is a new approach to control and develop Salesforce apps across the whole lifecycle. Salesforce covers so much functionality, its possible that even if youve worked with Salesforce for a while, you havent utilized a number of the characteristics that are covered in the exam. Salesforce is a popular product, and it has created quite a stir in the technology market. To learn Salesforce does not need any specific background. The True Meaning of Salesforce Resume If the organization is using SalesForce, theyd like to get a candidate whos already familiarized with the program. Furthermore, you might also want to look at joining the community-led Salesforce Certification Study Group. A Salesforce developer should comprehend the fundamental fundamentals of business program design and client relationship managem ent. Youre going to be working in a supportive and fast-paced team with some of the greatest experts in the Salesforce development business and will enjoy quite a few opportunities to raise your professional wisdom and acquire prestigious certifications. The Upside to Salesforce Resume Regardless of what resume structure you opt for if youre able to quantify your experience, do it. At the peak of your resume, you should incorporate a career objective. Better still, ask another person to go over it and weed out any mistakes that youve missed. Salesforce workers have to look closely at detail. Definitions of Salesforce Resume Regardless, different businesses are looking for individuals with distinct backgrounds. Theres an enormous need in the market at the moment for Salesforce-skilled admins and developers. Salesforce has matured enough that companies are searching for experienced individuals with an established understanding of the platform and hands-on experience. Whethe r youre seeking to change career paths or simply learn something new, Salesforce has some important advantages.
Wednesday, December 4, 2019
Hidden Answers to Writing a Resume for Your Website Discovered
Hidden Answers to Writing a Resume for Your Website Discovered The Fight Against Writing a Resume for Your Website Create a new expert email address for those who have a novelty email address You may require the expert services of a web designer that will help you out in the designing procedure to make your site appear colorful and appealing. After youre done designing your site and making it appear beautiful, the following thing you want to do is link your resume to your site. Type of Writing a Resume for Your Website Order writing or editing of a resume at the moment and the quantity of job offers increase enormously. You can also locate different references for the Resume Writing your need here. Writing a strong application is a difficult procedure and we would like to make it simpler. Writing a resume for employment in the art industry can be difficult. The fruchtwein Popular Writing a Resume for Your Website Its also important to think about the sort of work you genui nely are interested in being hired to do. As soon as its only a page or two in length, a resume is among the most important elements of a work application. Well it is all dependent on whether the job posting instructions specify a specific format. The truly amazing thing about a resume website is you may present your work rather than simply speaking about it in the paper resume. Ok, I Think I Understand Writing a Resume for Your Website, Now Tell Me About Writing a Resume for Your Website Learn about the three kinds of skills youll be able to highlight and the way it is possible to incorporate them into your resume. The easy-to-use on-line tool makes it quick and hassle-free to produce your very own personalized perfect resume. Understanding how to tailor your resume will obviously provide you an advantage. Employing a professional writer is an investment in your career that could exponentially boost your probability for a telephone interview by turning your previous experie nces into your distinctive story. A great number of books and websites will note your cover letter is critical to introducing your resume. If you believe you need help with your resume, you want to locate the best resume writing service not to compromise your opportunity to bag the position which you dream about. A professional writing service will know just what a winning CV needs, and you may rest askoranversd your weapon will be correctly prepared. The Little-Known Secrets to Writing a Resume for Your Website Also consider methods to make each page feel slightly more cohesive and stand-alone. Your site is going to be a lonely island. Use the checklist to be sure you have included all appropriate data in your resume. If youre searching for information about how to compose a cover letter, youre in the ideal spot. With thousands of candidates submitting a paper resume for the exact position, it might be tough to be noticed. You dont need to provide info about every little position you have at any time held. Your site should be designed in order to entice employers and magnet them easily after a very first glance. Education is another significant part your resume.
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